Zack Koford
Author

Zack Koford

Founder of Koford Media. Full-stack developer passionate about creating handcrafted websites that convert visitors into customers. Specializing in Next.js, React, and modern web technologies.

25 articles published

How Oh Sugar Became One of Eden's Sweetest Success Stories
Web Development
7 min read

How Oh Sugar Became One of Eden's Sweetest Success Stories

Discover how Oh Sugar transformed from a small restaurant to Eden's top-ranked restaurant destination through strategic web design, SEO optimization, and community partnerships including their 2-year anniversary fundraiser for Morehead High School.

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Website Psychology
20 min read

The Psychology Behind Click-Through Rates

Every click reveals how people think, decide, and trust. Learn the psychological principles that drive higher CTR and how to apply them ethically to your website design.

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UX Design
17 min read

Designing With Content, Not Around It

Most designers treat content like luggage to pack after layout is done. This approach fails users who experience meaning, not design. Learn content-first methodology.

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Branding
17 min read

Brand Voice Is Louder Than Your Logo

Customers remember your voice, not your visual identity. Learn how consistent brand voice builds recognition and trust that logos alone cannot achieve.

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UX Design
17 min read

The Psychology of Pricing Design

Pricing is communication. Before customers read features, they feel value through presentation. Learn how design choices influence pricing perception and decisions.

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Web Design
15 min read

The Ethics of Web Design Shortcuts

Every shortcut leaves a fingerprint. Learn why cutting corners in web design damages client trust and creates technical debt that costs far more than doing it right initially.

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Web Development
18 min read

The False Promise of AI Website Builders

AI website builders promise instant results but deliver generic, soulless sites. Learn why artificial intelligence can't replace human strategy in web design and what that means for your business.

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