Ice Cream Factory has never been just another ice cream shop.

From the moment you walk through the doors on Battleground Avenue in Greensboro, it is clear that this is a brand built around experience. The menu is bold. The flavors are playful and extensive. The environment is designed for groups, families, and moments worth sharing. Ice Cream Factory does not rely on nostalgia alone. It relies on creativity, customization, and energy.

Long before Koford Media became involved, Ice Cream Factory had already proven something critical. People genuinely love the concept.

The brand gained organic traction on TikTok well before our partnership began, driven by real customers sharing real experiences. That kind of visibility cannot be manufactured. It is a reflection of a business that resonates.

Our role was never to "fix" Ice Cream Factory.

Our role was to support a great brand with a digital platform that matched its momentum.

This is the story of why we are a proud partner of Ice Cream Factory, how the brand transitioned from a self-built Wix site to a professionally managed Next.js platform, and what the real performance data says about that decision.

A Strong Brand That Knew Its Direction

Ice Cream Factory succeeds because it understands its audience.

Customers do not come here just for dessert. They come to explore. With more than 50 flavors, specialty items like Ice Cream Nachos, Boats, Stackers, and Break & Shake creations, and rotating limited-time offerings, Ice Cream Factory turns choice into part of the experience.

That matters, because brands built around exploration need clarity.

When Ice Cream Factory was operating on a Wix template built by the owner, Johnny, the site worked, but it was not fully serving the brand's strengths. The biggest limitation was how the menu was presented. Much of it lived as images.

That is a common choice for food businesses, but for a brand as menu-driven as Ice Cream Factory, it created unnecessary friction.

Johnny recognized that the business had outgrown a do-it-yourself website. The brand deserved something more intentional, more scalable, and more reliable.

That is where our partnership began.

Why We Were Excited to Partner With Ice Cream Factory

At Koford Media, we are selective about the brands we take on long term.

Ice Cream Factory checked every box.

This is a business with:

  • A distinct and memorable brand identity
  • Proven customer demand
  • Organic social momentum
  • A product offering people actively talk about
  • Clear franchising potential
  • Owners who care about quality

We did not need to convince Ice Cream Factory to be something it is not. We needed to build infrastructure that supports what it already is.

That is why this partnership works.

From a Wix Template to a Professionally Managed Platform

Ice Cream Factory's original website was built on Wix by Johnny himself. That is not a failure. It is a sign of an involved owner.

However, as the business scaled, so did expectations.

Customers expect:

  • Menus that are easy to browse on mobile
  • Clear pricing and descriptions
  • Allergy and dietary clarity
  • Fast load times
  • Pages that work smoothly every time

To meet those expectations, we rebuilt the Ice Cream Factory website using Next.js, a modern web framework designed for performance, reliability, and scalability.

What That Means in Simple Terms

Next.js allows a website to load faster, structure content more clearly for search engines, and support interactive features without sacrificing stability. It is not a template. It is a custom-built system.

This gave Ice Cream Factory:

  • A fully interactive menu built with real text instead of images
  • Clear category navigation for flavors and items
  • Mobile-first layouts that feel natural to use
  • Improved accessibility for all users
  • A site that can scale alongside franchising growth

Just as importantly, it allowed us to professionally manage the site moving forward.

A Menu That Reflects the Brand's Strength

One of Ice Cream Factory's biggest assets is its menu.

The data confirms this.

According to analytics, the Menu page alone has generated over 8,700 views, with 1,100 active users and 10,000 recorded events, while maintaining a low bounce rate of 19.1 percent.

That tells us several things:

  • People are finding the menu
  • They are staying on the page
  • They are interacting with it
  • They are not leaving immediately

This is exactly what you want from a menu-driven brand.

The Flavors page and Premium Ice Cream page also perform strongly, with thousands of views and high engagement. These pages are doing real work for the business by answering questions before customers ever step inside the store.

Ice Cream Factory Flavor Page Showcase
Ice Cream Factory Flavor Page Showcase

Real Performance, Real Engagement

Ice Cream Factory's website is not just being visited. It is being used.

Here is a high-level snapshot of current performance:

  • 2,600 active users
  • 2,500 new users
  • Average engagement time of 1 minute and 29 seconds per active user
  • 26,000 recorded events

In practical terms, this means visitors are not bouncing in and out. They are scrolling, clicking, browsing menus, viewing flavors, and navigating multiple pages.

For a local food brand, an engagement time near 90 seconds is a strong signal that content is relevant and useful.

Organic Discovery Is Driving Growth

One of the strongest indicators of Ice Cream Factory's momentum is where traffic comes from.

The majority of users arrive via Google organic search, with over 1,400 active users coming directly from unpaid search results. Direct traffic is also strong, which signals brand recognition and repeat visits.

This tells a clear story.

People are actively searching for ice cream in Greensboro and finding Ice Cream Factory. They are not stumbling onto the site by accident. They are looking for it.

This aligns with Ice Cream Factory's current top 5 ranking for "ice cream near me" in Greensboro.

It is important to say this clearly.

That level of ranking does not come from a website alone.

It comes from:

  • A strong product
  • Real customer demand
  • Consistent engagement
  • A brand people remember

The website's role is to remove friction and support discovery, not to manufacture success. Ice Cream Factory already had the foundation. The site simply allows that strength to show through more clearly.

Reach Beyond Greensboro

While Greensboro remains a core audience, analytics show users engaging with the site from cities like Atlanta, Charlotte, Raleigh, and beyond.

This matters for two reasons.

First, it reflects brand awareness beyond immediate foot traffic.

Second, it reinforces Ice Cream Factory's franchise potential. A concept that attracts attention outside its home market is far more viable as a scalable business model.

Ice Cream Factory is not just a local favorite. It is a concept people are curious about.

Stability Matters More Than Flash

One of the most telling indicators of success is something you will not find in a chart.

Since launch:

  • There have been no bug reports
  • No complaints about usability
  • No feature requests driven by confusion
  • No performance issues across devices

That level of stability is not accidental. It is the result of professional development, clean architecture, and ongoing management.

A website is successful when customers never have to think about it.

Ice Cream Factory's site simply works.

Built for Franchising and the Future

Ice Cream Factory is a promising franchise opportunity, not because of hype, but because the fundamentals are strong.

The brand has:

  • A proven concept
  • A repeatable menu system
  • Visual appeal that travels well
  • Organic social traction
  • Digital infrastructure that scales

For entrepreneurs interested in owning their own Ice Cream Factory location, more information is available at icecreamfactorync.com/franchise.

A professional digital platform is a requirement for that level of growth, and Ice Cream Factory now has one.

Why We Are Proud to Be a Partner

At Koford Media, we do not view this as a one-off project.

We view Ice Cream Factory as a long-term partner.

This is a brand we believe in, a business model we respect, and a team that cares deeply about quality. Supporting a business like this is exactly why Koford Media exists.

Ice Cream Factory did not need a marketing gimmick. It needed digital infrastructure worthy of its reputation.

We are proud to provide that.

Final Thoughts

Ice Cream Factory's story is not about transformation from failure to success.

It is about alignment.

A great brand now has a digital platform that reflects its strength, supports its growth, and performs exactly as it should.

That is what good web development looks like.

Ready to Improve Yours?

Are you a business owner dealing with a Wix site or any other template-based website that no longer reflects how good your business actually is?

Koford Media has you covered.

Give us a call or drop your information in our contact form, and we will help you just as we did Ice Cream Factory.

Contact Koford Media